Listing a luxury property may seem like a daunting task and it certainly comes with its own unique challenges but at Royal LePage Team Realty we offer proven strategies, branding, and marketing under the Carriage Trade to ensure that you are supported through the process and given what you need to get that property SOLD! Carriage Trade is an exclusive real estate service that Royal LePage offers to market distinguished homes in Canada to discerning buyers from around the world; here’s how it works!
What Properties Qualify?
To determine if your property qualifies, the process is simple: it ultimately comes down to value. While this number may vary in markets across the country, to qualify as a Carriage Trade property in the Ottawa real estate market, it must currently be listed at a minimum of $950,000.
Carriage Trade for Agents
These properties appeal to a unique buyer and for this reason, Carriage Trade offers a variety of tools for agents to help get the property sold by ensuring that it is being seen by the right market, worldwide. Here are just some of the services provided:
- Listings that qualify for Carriage Trade are automatically prequalified and published to carriagetradeproperties.ca, the exclusive luxury property website and Carriage Trade listings also gain exclusive exposure on both RoyalLepage.ca and TeamRealty.ca.
- Use of the refined Carriage Trade branding and identity. The bold and striking aesthetic can be extended across all marketing materials. This logo is known for luxury in Canada.
- Design Templates through SmartStudio to ensure all your materials, from Feature Sheets to Ads, integrate the Carriage Trade brand. These materials are pre-populated right from your listings and only take a couple of minutes to complete.
- Additional marketing collateral is at your disposal including listings presentation, lawn signage, brand book, client brochures and more are available through the Red Market.
- Partnership with LuxuryRealEstate.com. This is the world’s #1 portal for luxury properties and we have an exclusive offer with them to ensure your listing is seen by an international audience of interested buyers.
By supporting our agents, we aim to ensure that they have everything they need to sell the properties that they list and luxury properties are no exception. By leveraging the well known and trusted Canadian brands of Royal LePage and Carriage Trade, our agents are able to ensure that their luxury listings are noticed by the right people. If you’d like to find out how Carriage Trade could help you and your business, contact us today!