100 Years of Innovation!
Royal LePage Team Realty is proud to be a part of Canada’s Real Estate Company. Royal LePage is a name that Canadians have known and counted on for all their real estate needs for over one hundred years. Let’s take a look at our history and how we became who we are today!
A.E. LePage established his real estate company on July 2, 1913 and named it “A.E. LePage – The Bungalow Specialist” and in 1918 the A.E. LePage company entered the home construction business, building hundreds of homes in the west end and north areas of Toronto.
A.E. LePage was instrumental in the founding of the Toronto Real Estate Board in 1920 due to his eye for establishing codes of ethical practice for the industry. In 1922, the home construction business continued with move to make headlines; A.E. LePage builds a house in a day and footage of this event was shown in movie theatres across North America. After the success of this event, in 1923 A.E. LePage built a fireproof home, again to generate press and this was featured widely in the daily newspapers.
A.E. LePage retired in 1953 and the company, under new ownership, assembled 800 hectares of farmland in the town of Don Mills and thus created North American’s first planned development. In the late 1950’s the A.E. LePage company also cornered 80 percent of the Toronto office leasing market and were seen as leaders in both residential and commercial real estate in the GTA.
To aid companies across Canada with employee relocations, in 1964 A.E. LePage offers a new service, which now operates under Brookfield Global Relocation Services. Also in the 1960’s, the A.E. LePage company played a pivotal role in the land assembly and office leasing of the Toronto Dominion Centre, the largest project of its time within the British Commonwealth.
A.E. LePage rapidly expands its residential business through more than 140 acquisitions across Canada throughout the decade. In 1974, A.E. LePage launched The Survey of Canadian House Prices, later known as the Royal LePage House Price Survey. This quarterly report became relied upon by financial, government, and academic organizations and services and established Royal LePage as the voice of Canadian real estate.
A.E. Lepage merged with Royal Trust in 1984 which created the Canada’s leading diversified real estate services organization. This new company was named Royal LePage. In 1987, Royal LePage became publicly traded on the Toronto, Vancouver and Montreal stock exchanges.
Royal LePage developed a new franchise system and rapidly grew its network by attracting independent brokerages and those from competing brands in 1994. In 1995 Royal LePage launched Canada’s first national real estate website, www.royallepage.ca, which became one of the most popular real estate websites in Canada! In 1998, the Royal LePage Shelter Foundation was launched creating the only corporately-branded charity within the Canadian real estate industry.
Royal LePage continued being known for innovation in 2000 by being Canada’s first national real estate company to offer property search and neighbourhood information via interactive mapping technology. In 2003, the Royal LePage Franchise Services Fund was listed on the TSX and Royal LePage entered a phase of unprecedented growth, reaching 10,000 agents across Canada.
The Royal LePage Shelter Foundation reached a milestone in 2011 and raised $2M in a single year! The Shelter Foundation continues to be a strong focus for all of Royal LePage and is now the largest public foundation in Canada dedicated exclusively to funding women’s shelters and violence prevention programs. The 2010’s have been all about growth with the total number of Realtors ® at Royal LePage reaching 17,000 in 2017 and growth in all aspects of the company’s digital presence (website, social media, and online media). In 2017, Phil Soper, President and CEO of Royal LePage was named the most influential leader in Canadian Real Estate by the Swanepoel Power 200.
By reading through this brief history you have seen that Royal LePage has always been a leader when it comes to innovation and ethics. We look forward to maintaining our strong Canadian values and we continue to adapt, innovate, and lead with the changing times.